The Effect of Celebrity Endorser, Convenience on Actual use Through Intentions on Tiktok Application Users

The purpose of this study is to analyze and prove the influence celebrity endorsers, convenience on actual use through intentions tiktok application users in city Tenggarong. This used 120 respondents a survey method with sample Tenggarong Accidental Sampling Method sampling technique. Respondents were only interviewed once when they met. Data from then tabulated tested using statistical methods. collected questionnaire research tool. Based results analysis discussion, it can be concluded that has significant effect behavior interest Tiktok So first hypothesis proven. Celebrity endorsers have second Convenience no third not fourth Interest usage fifth